Global Juice in HungarySegmentation, Demand and Supply 2021

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The COVID-19 pandemic has resulted in an increase in health awareness among Hungarians, with many consumers looking towards products that help to boost and support the immune system. Juices with higher vitamin content, especially vitamin C, have seen growing volume sales as they are perceived as helping to improve health and prevent infection, especially during the colder winter season.

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Euromonitor International's Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

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* Get a detailed picture of the Juice market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Health concerns boost demand for not from concentrate juice high in vitamin C

Widening private label offer helps attract middle-income consumers

Leading players facing growing competition from smaller rivals

RECOVERY AND OPPORTUNITIES

Leading brands to focus on promoting vitamin content

Rising prices fuelling shift towards lower cost ranges during crisis

Growing on-trade competition from freshly pressed smoothies

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020

Table 2 Off-trade Sales of Juice by Category: Value 2015-2020

Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020

Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020

Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020

Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020

Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020

Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020

Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020

Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020

Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020

Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025

Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025

Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025

Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 country impact

Company response

Producers and distributors forced to shift towards e-commerce

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

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CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

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Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020

Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020

Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025

Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025

Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025

Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025

Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025

Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025

Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025

Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025

Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Hungary

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

..…continued.

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