Global Energy Drinks in Hong KongSegmentation, Demand and Supply 2021

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COVID-19 had a huge impact on energy drinks, leading the category to experience a significant decrease in both value and volume terms in Hong Kong. On the whole, the total volume of energy drinks observed a heavy slide due to the sales drop in both foodservice and retail. In foodservice, sales of energy drinks experienced a substantial loss as a result of the measures to fight COVID-19 imposed by the Hong Kong government. In order to comply with the lockdown measures, on-trade outlets like bars...

Euromonitor International's Energy Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Energy Drinks market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Energy drinks plummets in 2020 with on-trade closures and more time spent at home due to COVID-19

Red Bull gains share despite a loss in actual terms

Zero and reduced sugar options continue to thrive

RECOVERY AND OPPORTUNITIES

Energy drinks likely to recover as demand is strong and the category is still new

Distribution and marketing strategy revamp matter for recovery

No new players are expected to enter the market

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020

Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020

Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020

Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020

Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020

Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020

Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020

Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020

Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025

Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025

Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025

Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020

Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020

Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020

Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020

Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025

Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025

Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025

Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025

Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025

Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025

Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025

Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025

Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Hong Kong, China

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

..…continued.

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