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In general, Bulgarians are very open to products with herbal formulas that promise natural and efficient treatment of digestive symptoms. Consumers are also generally wary of products with synthetic formulas. Opportunity therefore exist for herbal traditional brands such as Bianacid and Magen Gel to gain current retail value share in 2020. The withdrawal of one of the leading brands, Ranitidine, from digestive remedies created an opportunity for other brands to increase their current retail valu...
ALSO READ: http://www.marketwatch.com/story/global-vitamins-and-supplements-ma...
Euromonitor International's Digestive Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents:
KEY DATA FINDINGS
2020 IMPACT
Digestive remedies becomes increasingly saturated, while Sanofi-Aventis leads with new product launches boosting popularity
Proton Pump Inhibitors see strong growth in 2020 due to increase in demand for IBS treatments
Laxatives sees dynamic growth in 2020 as growing elderly population and lockdown measures increase demand
RECOVERY AND OPPORTUNITIES
Personalisation and premiumisation will be important into the forecast period, targeting urban consumers
Premium herbal brands expected to boost sales into the forecast period
Positive growth likely to continue being seen throughout forecast period
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CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2015-2020
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
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MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
... continued
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