Global Concentrates in RomaniaSegmentation, Demand and Supply 2021

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Concentrates is seeing challenges in 2020, due to rising competition from juice and functional water which are perceived as healthier, more natural drinks, with potential health benefits. The health and wellness trend in Romania is causing consumers to shy away from concentrates which are perceived as unhealthy, containing numerous artificial flavours and chemical additives. However, small value growth is still seen thanks to consumers switching away from lower-priced concentrates and going for...

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Euromonitor International's Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

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* Get a detailed picture of the Concentrates market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Concentrates sees competition from healthier drinks, as health and wellness trends are enhanced by COVID-19

Home production poses another ongoing challenge to concentrates

Laurul maintains its strong lead thanks to high brand trust with consumers, as private labels also continue to be significant in concentrates

RECOVERY AND OPPORTUNITIES

Liquid concentrates set to outperform powder due to perceptions of quality

Product innovation set to become an increasingly important strategy

Concentrates set to become increasingly prevalent in online channels

CATEGORY DATA

Concentrates Conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020

Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020

Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020

Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020

Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020

Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020

Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020

Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020

Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020

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Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020

Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020

Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020

Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020

Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020

Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025

Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025

Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025

Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 29 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

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Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020

Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020

Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020

Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020

Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025

Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025

Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025

Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025

Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025

Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025

Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025

Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Romania

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

..…continued.

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