Global Breakfast Cereals Market Updates, News and Data 2021

[hemlata kumbhar]

With home seclusion and lockdown measures in place during 2020, breakfast cereals is set to see a boost in value and volume sales, moving from 1% value growth in 2019, to a prediction of 5% for 2020.

Euromonitor International's Breakfast Cereals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents:

KEY DATA FINDINGS
2020 IMPACT
Home seclusion boosts sales of breakfast cereals, with some consumers stockpiling these goods
Sugar and salt content in products comes under review, encouraging recipe changes
Kellogg’s retains its top spot, however, Uncle Tobys from Nestlé is the leading product

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RECOVERY AND OPPORTUNITIES
Breakfast cereals revert to normal levels of growth as consumers return to foodservice
Muesli and granola drive the bulk of value growth, as the outbreak of COVID-19 boosts the health trend forward
Premium options that align with the health and wellness trend, drive innovation
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
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Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
... continued

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