EMPLOYER BRANDING- WHAT, WHY AND HOW?

[Amazing workplace]

According to a recent study, 78 percent of the job seekers today say that the overall candidate experience they get today replicates on the company's work culture and they are possibly to reject if they have a bad experience.

This only means being valued is becoming more important than the brand they work for or the salary they get paid. Due to this, right from large-cap to midcap and small-cap firms all are now keen on raising the stakes high in terms of employer branding. Some are heavily investing to hit the right chords at the right time.

What is Employer Branding?

To define employer branding, let us take the example of the Tata Group and the Founders. Tata Group is the most respected organization in India and the entire world. Unlike the Ambani family, they are not the richest. But, a major part of their profits goes into philanthropic activities.

Even during the 2008-09 global recession times there were media reports of Tata reducing its workforce, but on the other hand, they were helping the same employees to get a job elsewhere.

Therefore, in India, several people in Tier-1, 2, 3 and 4 cities are keen on having a career with the Tata Group. This is the best example of Employer Branding. People see the Tata Group in a godly perspective and crave for a career any of the companies under the Tata Group.

To summarize as a definition, Employer Branding is the effort of managing and influencing your brand reputation among job seekers and the societal strata to garner positive attention. But not essentially, everybody has to follow the Tata model. Some companies are still respected for various other aspects too and that is because they managed to make an impact in the particular sector.

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