Digital Signage: 10 Innovative Ways It Can Help Your Business

[Kaushal Kumar]

Digital signage solutions offer new ways to capture the attention of your audience, whether you're looking to drive traffic, promote specific products, or push important safety messages. This new technology can have an impact on your bottom line in a variety of different ways. The following are 10 innovative ways to use digital signage systems in your business. 

1) Create a digital welcome sign 

You don't need to be a multi-billion dollar company with flashy ads everywhere to use digital signage. This dynamic technology can also be used in your local business, and there are many ways you can use it.  

Create an advertisement sign by designing a welcome board that welcomes customers as they walk into your establishment or puts them on notice of today's specials. Display weather information on screens outside of your building so drivers can see whether or not they should put the top up before pulling into the parking lot. 

2) Improve employee productivity with digital signage 

Digital signage not only can be used for digital sign boards, but also, as a way to transform your office into a more personalized environment.  

Employees have the opportunity to update important information on their own with a content management system, or take surveys and offer feedback from the screens themselves. With the capability of changing what is displayed from day to day and even by the hour, businesses can easily keep up with trending topics and current news. 

3) Use signage as an advertising tool 

If you're in the restaurant business, signage is probably the best way for you to use digital signage. No matter what your establishment is, having an eye-catching sign will get people's attention and reel them into your location.  

It's a subtle marketing tactic that can draw new customers or remind old ones about why they should come back for more! In addition, signs also make it easier for potential diners to find your place amidst all of the other establishments on the street. 

4) Create branding consistency throughout the business with touchscreens 

The first thing that should be done is to establish clear and consistent branding. Touchscreens are an excellent means of conveying that branding because they will offer up your company logo every time someone passes by, as well as provide live feeds of important events.  

The other benefit is that the content on these screens can be updated constantly so they are never outdated. 

5) Enhance customer experience through engagement 

Digital signage can be used to strengthen customer relationships. By running different kinds of promotions or highlighting products, digital signage lets customers know that your business is always looking for ways to improve its experience.  

It's also possible for the use of digital signage displays in restaurants and bars to change over time, which encourages customers to return again and again as they can't predict what changes might happen next. 

6) Add interactivity and gamification 

Digital signage is not just for displaying information anymore. By adding interactive content, gamification, and seamless integration with other systems and networks, you can create a personalized experience for your customer or member.  

7) Eliminate distractions with signage 

If you're struggling with distractions and have no idea how to fix the problem, here are a few tips for eliminating disruptions. First, identify what is distracting you and then find out how much time you spend engaged with it.  

For example, if your computer chat program is too distracting when you work on reports, close that window and work somewhere else for a little while. Next: reduce the stimuli in your office by removing any items that catch your eye or require your attention but don't provide any help. 

8) Increase sales through on-screen product promotions 

One of the best ways digital signage can help your business is by presenting on-screen product promotions. The retail industry is always looking for new ways to increase sales, and this provides customers with a fun and memorable experience.  

Using Promotions Central makes it easy to present deals or contests in-store. For example, if you are a coffee shop offering free lattes on National Coffee Day, use Promotions Central to update your promotional window as often as you like! 

9) Improve your brand image through interactive menu boards 

One of the many ways that digital signage can help your business is by keeping your brand top-of-mind with consumers. 

10) Let customers order directly from screens 

Digital screens, or digital signage, can be a boon for your business if you use them as a way for customers to order. 

Conclusion 

Digital signage in India is quickly becoming an effective, affordable way to bring information to your customers. And if you use it effectively, it can help you save money, increase profits and win the loyalty of customers who’ll recommend your business to others. 

Digital signage has exploded onto the business scene as a cost-effective and time-saving way for companies to improve visibility, information flow, and branding. 

Digital signage solutions may be getting old in the tooth but that doesn't mean it's not an effective marketing tool in your arsenal. As long as you know how to use it effectively and harness its powers to create a favourable experience for your customers, digital signage can help your business stand out from the crowd and gain more clients in the process.