Digital Marketing Trends For Your Business

[ravi teja]

Moving into a new era, I was struck with the realization of how important it is for us to stay updated. From the most basic of human indulgences like clothes to more important ones like game applications, we need to know what’s up! If staying on trend is so important in such petty affairs, it makes more sense for a complex and important operation like business marketing to prioritize it too.

A slight change in customer behavior and we have a new trend circling the market. Today, it is the global crisis of COVID-19 that’s steering the wheel for business marketing trends 2020. Since the outbreak, the fundamentals of marketing have changed exponentially.

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Business owners are advised to stay current with their marketing strategies. Follow the trends and keep up with the developments of their niche. So holding on to digital marketing trends is a wise decision for your brand.
Speaking of Google, this king of search engines is the master of digital marketing today. What started in a garage now holds more than 90 percent share over global web searches. It makes sense that every brand wants to climb up the Google Ranks. This authority is what gives Google an upper hand in setting trends.

A slight change in their algorithm and a new marketing trend springs up. Take the Penguin update for instance. It changed the climate around content in the blink of an eye. Quality and relevance started trending and backlink spams became ghosts in the wind.

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Social Media
Technology also birthed the one meeting point of the world- social media. Instagram, Facebook and Twitter are household names. Even my 72-year-old grandma has a Facebook account. So would a marketing strategy ignore such hotspots of content consumption?
Presently, COVID-19 has caused fluctuations in search results of different domains which prove that the landscape of content consumption is changing. It calls for an end to complacency and adjustment of business marketing accordingly.