Cricketers influencing the rise of fantasy cricket in India

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In India, where Cricket is followed by more than a billion people, the rise of fantasy cricket was imminent. What helped these apps to grow was the involvement of few of the best cricketers of the country. The likes of MS Dhoni, Virat Kohli, Sachin Tendulkar, Sourav Ganguly, Gautam Gambhir, KL Rahul are the brand ambassador of various fantasy apps and without a shadow of a doubt, this is helping fantasy cricket to grow in the country.

The sole reason being is that fans follow their favorite cricketers religiously. Whatever they say, the fans follow. This is why cricket is such a crazy game here in India. So, when they see that their favorite player is promoting a particular app, they soon consider that to be the best fantasy app in the country and they join that.

The brands are gaining a lot of attention and a lot of new users are tuning in everyday. For example, Real11 has Gautam Gambhir as the brand ambassador of the company and Real11 is getting a lot of new users daily and they are competing against Gautam Gambhir in Beat the Champion contest and then various other fantasy leagues. What this is doing is helping Real11 to do their business easily as people are attracted by the name of Gautam Gambhir.

Thus, it can be said with a lot of conviction that cricketers are influencing a lot of people to play fantasy cricket and in a way earn a lot of money. More than 20 present or past cricketers are either directly or indirectly involved with various different fantasy cricket apps and helping the community to grow in India. A lot more will be joining as fantasy cricket is only rising in India and there’s nothing that will stop it. According to surveys, by 2030, the numbers will reach 80 million. Thus, it’s just the start for the business and the cricketers