Customer Service and Support: CRM systems often include features to manage customer support tickets, inquiries and complaints in an efficient and timely manner. They enable businesses to track communication history as well as measure customer satisfaction levels more easily than before.

Marketing Automation: Many CRM software services now feature marketing automation features such as email marketing, lead nurturing, campaign management and customer segmentation that help businesses target specific audiences while also sending tailored marketing messages. These capabilities help ensure their marketing messages reach target customers more effectively.
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