App Store Optimization Guide 2021 – ASO for iOS

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App Store Optimization Guide 2021 – ASO for iOS

With competition growing by the second, standing out from the crowd is a challenge in today’s app stores. The iTunes App Store became the second largest store with an estimated 2.2 million apps available for download by the end of Q3 2018. Revenues from the App Store are projected to reach $189 billion USD by 2020.To get more news about Ios App Store Optimization, you can visit aso700.com official website.

Taking all of that into consideration, it’s time to better understand how to best optimize your app in the App Store.

In this article, we will explain the major elements of your app’s store listing that need ASO attention in order to achieve your app’s full organic growth capability.At yellowHEAD, we have perfected our approach to iOS ASO and focus on 4 major aspects: search optimization, conversion, explore optimization, and tracking & monitoring.

Search optimization is nothing new in our modern-day world of “just Google it!” Understanding how the Apple’s App Store search algorithm works is a vital part in making sure your app to stays away from becoming ‘virtually invisible’ – the black hole of ASO where apps are never to be found.

In this section, we will explain the key elements of iOS search visibility optimization for anyone looking to better understand ASO.The App Store has gone through changes over the years and although we may still see some outliers here and there, as of the beginning of 2019 the following metadata rules are in effect.

The title can best be used for mentioning the brand, along with an indication of the app’s key function. For example, “Google Maps” uses their name/brand of the app followed by its functionality “Transit & Food”.

One key element to remember is that a great deal of keyword research and analysis goes into choosing the right words here.This section of the app’s store listing is used to target any keywords that are not mentioned in an app’s title or subtitle. The keyword list lies in the back-end of the store listing in the App Store Connect console, hidden from the world. Only the app developers have access to this list which is 100 characters long. To best utilize this space, extensive keyword research and tracking is needed in order to understand what to target.

These are your app’s category names within the App Store that you have chosen to compete in. There is an option to choose two store categories – a primary category with two sub-categories, and a secondary category. An example of this may be a poker app that would choose Games as its primary category, with Casino and Card as the sub-categories, and Entertainment as the secondary category.