App Store Optimization – ASO Report

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App Store Optimization – ASO Report

App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.To get more news about Ios App Store Optimization, you can visit aso700.com official website.

This part of App Store Optimization focuses on adjusting the name of the app and its keywords. When it comes to App Store, each app is described by keywords, packed into a 100 character string. These keywords affect search rankings. The better the keywords, the higher the possibility for the app to appear in App Store search results.

The reason for keyword adjustment is to feed App Store’s Search Engine with data, optimized towards the most lucrative search terms and phrases.Keywords used for ASO purposes cannot be considered separately, as just comma separated words. If we want to have them work for our app, they have to connect with each other to form phrases. These phrases should, of course, be those that people use for search purposes in the App Store… and that’s not a trivial thing.

We were experimenting with several techniques and chose one that works the best. This means we needed less iterations to form the best performing keywords. So what did we do? Here is a detailed, step by step list which shows how we create keywords that optimize App Store search results.

Images of the app and its content play an important role on the way towards a new install. Screenshots are the most visible elements on the App Store’s application page. In the case of magazine apps, the best performing screenshots provide information about content: covers, photos, posters and interesting content with written descriptions.

App description

This piece of text explains what the app is all about and should be written in a very easy to understand way. As a matter of fact, 99% of the text is collapsed so the first two sentences are the most important. What to write about? It should be valued building text with a clear call to action. It’s also good to have the app description translated into several languages to influence a wider range of people who will land on an app page.

During our approach into App Store Optimization procedures, we tested several apps and several optimization tactics. We were measuring the impact of every single aspect which was optimizable. After all this, we aimed at one of our magazine apps with high-quality content and poor statistics. Here are some insights: