AntiBar | Function First Meal Replacement Bars

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A MEAL REPLACEMENT BAR YOU CAN ACTUALLY DIGEST.

AntiBar empowers humans by shedding light on food misinformation, inviting food exploration, and creating meal replacement bars that help us individually function optimally

The AntiBrand Mission!
AntiBrand empowers humans by shedding light on food misinformation, inviting food exploration, and creating foods that help us individually function optimally.

The AntiBar Blog!
This space is dedicated to shedding light on food industry misinformation, inviting food exploration, and an ultra transparent look at our product & process.

AntiBar: This is How it all Starts

What is Food, Why are we Here?
After exiting my first company, I was left with a gap. Not only did I have insurmountable space in my schedule, I had a void the size of co-workers, creativity, and purpose.

My first company was in wood product manufacturing. I built it out of necessity, and while we had a social cause, the core of the business - its products - I was not over the moon about. That made the exit easy and unemotional.

So after a year of audio school, I started to get the itch again. But I had no idea what to create. I tried to fill my entrepreneurial gap with music production, but quickly found that the music scene was not for me.

I needed something that mattered. I was and am in a period of life of being anti-excess. Ultimately I had a hundred product ideas, but the world will be just fine without any of them, and I didn’t care enough to get out of bed for them.

I forget when it happened, but it became clear to me that there are a few salient human needs and traits. We need to sleep, eat, drink water, and have shelter. That’s about it. As a person who’s not lit up about mattresses or water bottles, food was a clear choice. That was a pure “facepalm” moment for me, because behind closed doors I had been struggling with a digestive disorder that made eating food an extremely difficult process.

Relationships with Food:
I’ve been in about every weight class available. From 145 pounds as a teen, 275 and tired, 225 and strong, 195 competing in CrossFit, to 175 and completely wrecked. Food has always been a comfort for me, and I learned early on that food is how we celebrate, and later on how we fuel our bodies.

I’m proud of having multiple nutrition certifications including NASM CPT and Precision Nutrition PN1, but ultimately I’ve found that our relationship with food is equally important to our education around it.

Empowerment, Transparency, Integrity:
One of our goals at AntiBar is to be the most transparent bar on the market. From our ingredients, to process, suppliers, and team, we’re going to show it all.

We plan to serve anyone who has been let down by the food industry scd friendly meal replacement bar. I hope you follow along, because we’re going to create amazing food and empower a lot of people.

Why “AntiBar”?
We’re bigger than a bar company. Plain and simple. We believe in the empowerment and education of our customers, and believe that other companies have sadly failed us in these areas. The truth is that not every product is for every person, and we’re not going to hide behind shady marketing in order to make people make ill-advised food choices.

We believe in education first, sales second.

There is a certain angst that comes with the name AntiBar, and we like that. We’re happy people, don’t get me wrong, but our mission is fueled by disappointment in other brands. meal replacement bar sibo with chocolate chips in them? Sprinkles? Cookie dough flavors? Our bars taste like food. If you want candy, have a candy bar. This is how scd friendly meal replacement bar should have always been.

Not to get ahead of ourselves, but we also believe in supporting second chance employment, including post incarceration programs. As a startup we haven’t built out our team yet, but it was a happy accident that we could help those who are no longer “behind bars”.

AntiBrand Foods and Beyond:
It doesn’t stop at bars. We’re hoping to add other foods (jerky?) in the near future. Keep an eye on the entire Anti Brand. We’ll be here for you.

If you’re interested in working with us, please reach out. If you just want to follow along as we release our products, give us a follow on Insta or TikTok, that’s where we’re most active.

With love!

Follow our progress:
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