ALLIE BECKWITH X LULULEMON, ART INSTALLATION

[StevenHWicker]

If you guys follow me anywhere on social media you have definitely seen me talking about or seen the Lululemon art installation that I was working on!! Lululemon just opened their newest store location in Moncton inside the Champlain Mall this weekend! They asked me to create an art installation as their centrepiece of the store. (!!!!!) The design team at Lulu designed the entire store with New Brunswick’s Hopewell Rocks as their main inspiration. From the floor tiles, to the finishes, the wall texture, everything. I absolutely love the idea behind it and was so happy to be able to share my contribution.

I love this project because after viewing the inspiration behind the store, the mood boards and their store visions, I had complete creative freedom to create what I thought would best fit the store, my style, and a representation of New Brunswick. Pinch me. Art online canada

The ocean is so special to me, and growing up in the Maritimes it just has a sense of comfort and home. And I’m sure it is for most of us. The calmness of the waves and shoreline portrayed was a call to the yoga lifestyle that Lululemon is known for. The entire installation is close to 6ftx13ft and is done with acrylic on white washed boards.