How To Define Your Marketing Goals Your marketing goals should be clear and concise. Develop and hone them until they precisely spell out what you want to accomplish with a specific timeline. Eleanor…

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How To Define Your Marketing Goals

Your marketing goals should be clear and concise. Develop and hone them until they precisely spell out what you want to accomplish with a specific timeline.

Eleanor Roosevelt once said, "It takes as much energy to wish as it does to plan." Being a dreamer is how you started your entrepreneur's journey but the dream was only the first step. Now it's time to plan!

Marketing strategies and goals shouldn’t be like throwing spaghetti noodles against the wall, hoping that some will stick. They should be specific and result in reaching goals. If they don’t do that, it’s time to rethink.
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SMART is a nifty acronym that will help you to remember the key factors to keep in mind when you are developing marketing goals. SMART stands for: Specific, Measurable, Achievable, Realistic, and Timely. This approach is a template, but more than that it allows you to check back and determine if your strategies were successful. Let's break them down.

SPECIFIC

When you write out goals, you’ll want to be specific. The vision of success that you have for your business shouldn’t be a vague, “I want to make a million,” but rather should be, “I want to make a million and how I will achieve this is….”
Your writing should be action-oriented and outlined in specific steps.

MEASURABLE

It's important that a goal can somehow be measured. For example, you might identify that you want to be providing products to a specific percentage of a market, or that you want sales to double within six months. These are goals that are quantified and that can be measured. Define the tools of measurement, the standard you will measure against, and how the data will be presented.

ACHIEVABLE

Dreaming of lofty goals is fun and can light a fire deep inside you. There's a place for daydreaming but how do you turn those dreams into achievable goals? One of the best ways is to create specific steps along a timeline. Break down large jobs into smaller tasks and then work from there.

REALISTIC

There is no doubt that humans are capable of extraordinary and magnificent things but this can come at a great personal cost. You want to run the business and not have the business run you. Set realistic goals that will keep you working hard but not at the expense of other important things like family, friends, or health. Realistic doesn’t equate with easy. What is does mean that with some hard work and reasonable time, the goal can be achieved.

TIMELY

Deadlines are a powerful motivator. Vague, open-ended goals tend to lead to procrastination and then a stressful rush to complete a task. That, in turn, results in sub-par work. Go ahead and set a date and then use the tools you've decided upon to measure how successful you've been. It's expected that mistakes will be made along the way. That's okay because those times can teach us valuable lessons we can apply to the next time.

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