5 Steps to Successful Real Estate Marketing

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You will find essentially 5 steps to being successful in property marketing. Before we get into the 5 steps of property marketing, I wish to encourage you to become student of marketing. The moment that you can find your own personal deals - on demand - the more income you could make! It's a direct correlation.

When I started out in property, I didn't discover how to "really" market for deals. I was depending upon property agents, local property investing groups, etc. I did so lots of deals, but I realized Blue Hills Country Farms House Islamabad I wasn't making the sort of money I knew I really could in estate.
Follow these five steps to successful property marketing and you will end up on your way to filling your own personal funnel high in five-figure deals.

Define Your Target Market: You must be focused; If you run in a lot of directions, focusing on a lot of property markets, you'll continually be skipping around, never getting ahead. You should find out overcome objections; you need to know the way to handle different situations that arise. When you master one market, then you can certainly duplicate your system across market after market. For example, you could choose to start working with foreclosures or out of state owners. Once you obtain the actual estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again! The single most thing to keep in mind is that you MUST target motivated sellers... PERIOD.
Execute your plan: It has been stated that successful property investors have three things: specialized knowledge, ability to take action, and consistency. It's insufficient to really have the knowledge. You have to behave on that knowledge. Let's say your property marketing strategy involves bandit signs. You need to have a method for distributing signs on a regular basis, a regular method for filtering leads, and a bullet-proof follow-up system. If you're going to execute a primary mail campaign, be sure you have a method for sending out the entire series. For example, our foreclosure direct mail system contains 6 sequential postcards. It doesn't do you any good to come off the starting block at 100mph if there isn't the capacity to sustain that pace or the have tools to fulfill the plan. If you only have the resources to send the first postcard, don't bother wasting your money. Find another property marketing strategy.
Pre-screen your leads: Scribbling notes on the rear of a bag while you're driving is not a system! We actually send our results in a separate voicemail line or perhaps a call center with regards to the marketing campaign. Our students and staff have been trained to get this done because it requires emotion out from the system. If I'm having a negative day or sitting in traffic, I can't focus on that call from the motivated seller, so most of the calls are fed through the system. We request that owner leave certain home elevators the line or with the operator. We then take that information and do our basic due diligence before we have even our first conversation with owner to discover if, actually, she or he is a motivated seller.
Make your offer: By following a specific property marketing system, you'll be prepared to make an initial offer during the first phone call. By asking the right questions and having a pre-screening sheet before you, you'll quickly learn if they're a motivated seller or simply just wasting time! If your property marketing system has this component set up, you'll know what the property is worth, have a ballpark notion of what the repair costs are, and will know if owner is motivated. Consequently, you will know at what price you should make your first offer.
Contract/Exit Strategy: Once owner has accepted our verbal offer, or is close thereto, it's time and energy to put the purchase offer in writing. We include 3 contingencies - or escape clauses - into the contract. - Inspection - In the event of buyer's default, the deposit is the sole remedy - At the mercy of property appraisal
Based with this due diligence, we are then able to choose which exit strategy is most appropriate. All of this follows a fundamental flow chart process. There's no thinking! It's like when you call in for tech support team in your computer. They ask you a question, and based in your answer... they're going to the next step. This is one way you want to run the marketing division of your property business.
Remember your property marketing efforts should maintain concert with the forms of deals you're seeking to do. For example, if you want to flip properties, your marketing system might target motivated sellers facing foreclosure. On another note, if you're looking to create a rental portfolio, then you definitely might consider developing a property marketing plan to focus on landlords filing evictions.