5 Principles Followed By An Online Reputation Management Service

[Purvi Dalvi]

Reputation is like a drop of water. It is as precious as life for an organisation. Till it exists, there is respect and admiration. Once it starts diminishing, there is lots of chaos, and the management is answerable to every stakeholder and employee. They try their best to maintain the status and reputation in the corporate world and society. It is their treasure, and they do not want to lose it. It has taken a firm too many years to establish a name, and they cannot take any risks with it.

Whenever an organisation’s reputation is in danger, they consult reputation management service for help to restore their dignity, help them cope with it and find a quick resolution. Whether it is online or offline marketing, a firm has to maintain its status overall and ensure not to lose their clients or consumers because of negative publicity or rumours.

The following are the principles these services follow:

1. Focussing on credibility:
Trust and credibility are the secrets to a good reputation. It is hard to gain trust and needs a lot of focussed effort. Luckily, many tools can make that happen now. From guest posts on credible websites to personalised videos, companies can do a lot to gain public trust in a brand.

2. Establishing transparency:
Talking about transparency is easy, but difficult to cultivate it as part of the brand culture. Most of the small and medium-sized startups are not familiar with open communication. As a result, maintaining transparency becomes challenging.
However, in today’s connected world, it has become easier to reveal the truth. Companies that make an effort to maintain transparency have an advantage of shaping the narrative. They allow their employees to talk publicly about products, asking for customer feedback, addressing criticism publicly, and creating effective channels for communication.

3. Monitoring brand mentions:
To manage an online reputation, a firm needs to have a social media handle to reach out to people and communicate with them. Use the right tools to monitor the activity on social media and frame the answers accurately. If there are brand mentions, pay immediate attention to them and be as polite as possible. Address the negative comments calmly and highlight the positive ones by sharing them on the marketing channel.

4. Dealing with criticism constructively:
Even mild criticism can lead to a PR nightmare if not dealt with effectively. Most brands get defensive very quickly. A lot of criticism from genuine customers is legitimate and constructive. They should not only be considered and resolved but also engaged with publicly. Reputation management experts help guide firms to deal in the worst of situations and resolve the matter without harming their dignity.

5. Using ORM tools:
many online reputation management tools, such as Awario, BrandWatch, and Grade.us that help firms monitor and analyse brand mentions to craft a strategy accordingly. It helps tackle negative publicity and monitor any backlinks from websites which have mentioned the name of their brand.