After seeing slow but steady growth in 2019, tea has seen a strong jump in its off-trade volume and current value growth rates in 2020 due to COVID-19. To try and halt the spread of the virus, the government implemented various measures, including the closure of all foodservice outlets for several weeks from March 2020. Even on reopening, social distancing measures remained in place, which limited footfall, whilst opening hours were also restricted. Some foodservice players could not cope…

Tea is not expected to be as negatively impacted as coffee by COVID-19. This is mainly because the bulk of value sales happen through retail channels, rather than foodservice. However, it is expected that there will only be a small increase in retail volume, which is lower than expected, due to COVID-19. With people not visiting each other homes as much, where they usually chat and have a cup of tea together, this is expected to dampen volume growth a little in 2020. However, it is a…

In response to COVID-19 consumers have been spending more time at home in 2020, with many employees also forced to work from home as businesses looked to reduce the risk of spreading the virus. This has boosted retail sales of tea, with consumers consuming more beverages at home. With consumers remaining home RTD tea has lost its appeal with these products appealing to those looking for a convenient on-the-go drink. This has benefited tea bags which enable consumers to make a quick cup of…

During the initial nationwide quarantine lockdown which began on 10 March and lasted until 18 May 2020, the consumption of tea and infusions boomed in the off-trade. Retail sales of tea benefited massively from the stockpiling that was seen in Italy during the initial stages of the COVID-19 pandemic as the quarantine lockdown and social distancing led to new consumption occasions emerging for tea in the home environment. In particular, the increasing focus on the home as a central element in…

Despite there being a robust local supply and distribution network, the added operational costs of COVID-19 restrictions on employers contributed to an increase in average unit price above what was initially expected for 2020. Companies were forced to introduce new hygiene and safety measures to comply with regulations.…

Foodservice sales of tea have been very negatively impacted due to outlet closures and restrictions on dine-in brought about by the advent of COVID-19. The closure of some offices has had a slightly adverse effect on institutional sales, because tea is commonly used during meetings. However, as most Indonesians like to consume tea at home, during the COVID-19 pandemic, retail volume sales have remained stable.…

During the COVID-19 pandemic, consumers became more health conscious, thus favouring consumption of products which help support the immune system. Awareness of the benefits of herbal, green and speciality teas (mate, rooibos) is rising. In order to stay healthy during the cold season, a growing number of consumers are buying traditional herbal and medicinal tea products. Currently, ginger and lemon grass are very popular flavours, along with superfruits such as acai berry and…

The total volume of tea dropped heavily as a result of the huge sales decline in the foodservice channel caused by COVD-19 in 2020. In order to tackle the pandemic, the Hong Kong government imposed a number of measures on outlets. Teahouses and restaurants were ordered to reduce their business hours or even close on some occasions at the height of the outbreak in March to April and July to August. Likewise, there was a strict restriction on the number of customers allowed indoors and even…

Consumption of tea is also negatively impacted by COVID-19 in 2020. On-trade relevance is not nearly as important for tea as it is for coffee in Guatemala (in 2019 around 10% of total volume sales for tea were in on-trade outlets) however, the decline in on-trade sales was not compensated for through strong enough increases in off-trade channels. However, retail sales did benefit to a degree, seeing some migration from foodservice consumption and an increasing interest in certain tea…

Total tea volume sales are expected to drop considerably in 2020, driven primarily by the closure of foodservice outlets and a resulting dramatic decline in on-trade sales during lockdown in the spring. Retail volume sales, however, are expected to record some growth as a result of stockpiling trends during this time, although tea is less popular in Finland than coffee so the effect is likely to be fairly small.…

Though tea only accounts for less than a tenth of value sales of coffee, it has been registering healthy volume growth over the review period. However, 2020 is expected to eclipse this performance with both retail value and volume growth expected to be up by a third. While volume sales through foodservice are expected to be decimated, falling by about a half, overall volume growth is still expected to be in the low double-digits. With people spending much more time at home in 2020, due to…

In 2020, tea is set to be one of the few winners benefitting from the emergence of the COVID-19 crisis in Costa Rica. Importantly, tea was not significantly impacted by the closing of on-trade channels for several months in the country, since most consumers searching for hot drinks in such outlets prefer to purchase coffee. Therefore, even though foodservice volume is set to drastically decline, the retail channel is expected to pick up some of the losses, as total volume sales are set to…

Per capita disposable income of residents nationwide contracted slightly in the first half of 2020 in comparison with the same period in 2019. Much of the contraction took place in the first half of 2020 during which time the consumption of traditional Chinese tea also fell. Nonetheless, the main consumers of traditional Chinese tea remain middle-aged males, as they are more conscious about health and wellness than post-80s and post 90s generations. Moreover, they also have stronger habits…

Tea, as a product area, is less affected by COVID-19 than coffee since it is generally consumed in the home, however a downturn in foodservice volume sales is still expected in 2020. Retail sales are expected to perform strongly in value and volume terms given the health benefits associated with tea. The product area saw many new product developments earlier in 2020, amongst which herbal teas such as moringa, hibiscus and African spices, and green tea.…

Foodservice demand for rice, pasta and noodles is expected to decline in 2020 as a result of restricted movements as foodservice outlet closures during the COVID-19 crisis. Retail volume sales, on the other hand, are expected to remain unaffected by the COVID-19 pandemic, as products in this category are perceived as essentials in Kenya, and so demand is not expected to alter even as significant lifestyle changes are implemented during the global crisis. Retail volume and retail current…

In 2020, rice, pasta and noodles has seen higher growth than in any other year of the review period, mainly due to COVID-19. During the lockdown to prevent the spread of the virus, when people had to spend more time at home, they cooked for themselves more. These staple products are convenient and easy to cook, which drove sales in these categories. As consumers stockpiled for fear of a long lockdown and shortages, these categories witnessed stock-outs at the beginning of the initial…

In 2020, rice, pasta and noodles has seen higher growth than in any other year of the review period, mainly due to COVID-19. During the lockdown to prevent the spread of the virus, when people had to spend more time at home, they cooked for themselves more. These staple products are convenient and easy to cook, which drove sales in these categories. As consumers stockpiled for fear of a long lockdown and shortages, these categories witnessed stock-outs at the beginning of the initial…

As a consequence of the mobility restrictions in response to the pandemic, many Ecuadorians have stopped eating out in restaurants, meaning they have been cooking more at home. This has been beneficial for rice, pasta and noodles which is anticipated to see significant current value growth in 2020 overall. When restrictions first started being implemented in March, many consumers began stockpiling as they were afraid supplies would soon run out. As products such as rice and pasta in…

Demand for processed meat and seafood is expected to decline in 2020, leading to negative retail volume growth in the category. This is due to consumers altering their spending habits in times of crisis and uncertainty, as consumers prefer to spend their money on items perceived as essential. This will restrict the development of the already niche und relatively underdeveloped category in Kenya.…

Processed meat and seafood has seen a significant slowdown in its retail volume and current value growth rates in 2020 compared with 2019 and previous years of the review period. False rumours that consumers could contract COVID-19 from chickens has been the main factor leading to the slower growth rates, with consumers who turned away from chicken mostly moving to vegetarian food, which they considered safer. The slowdown was further contributed by a reduction in the number of trips to…