To advertise goods, retailers have historically relied on print advertisement campaigns or other media. Being split in the past, by augmented reality, print, television and in-store marketing efforts are now fused into the holistic customer satisfaction.

The purpose of incorporating augmented reality shopping efforts is to create customer relationships, increase sales and add value to the experience of shoppers. By way of several conventional and non-traditional experiences, retailers…

Augmented reality is a technology that, by incorporating digital elements to the real-world image, provides users with an enhanced experience. Since it is an interactive technology, when they search a picture on a textbook, it totally catches the attention of the learner. Instead of reading a textbook or watching a 2D film, it is also interesting for students to get interested in the classroom when they can participate actively.

An augmented reality app lets users engage within the…

With the aid of a camera, AR is an opportunity to add digital objects into the actual physical world to interpret a live experience. Users will interact with those elements of the live view or may not do so.

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