Reports suggest that nearly 70% of organisations have experienced at least one corporate crisis between 2015 to 2020, the average being three crises per organisation. Yet, the amount of apprehension given to crisis planning does no justice to the severity of the situation. It is unquestionably essential for business owners to have a positive mindset concerning their future goals, but a…

'Corporate reputation' can be defined as how others perceive a company. It can be closely associated with brand image. However, it differs from the latter and cannot be built through clever advertising and positive marketing. But it can be moulded with factors like your leaders' search engine results, blog posts, positive reviews, and public actions.

Corporate reputation is a distinguishing factor as it is difficult for competitors to replicate or leave behind and, thus, has a massive…

It is a no-brainer that audience development is a necessity for all activities. Certain activities attract customers, whether a dance performance, an election campaign, or a marketing drive in a multimillion-dollar business. In a business, you may have already applied measures for this purpose. Let us focus on how to captivate your target audience through reputation management.

Reputation management in election campaigns

The increased digitalisation has…

A deciding factor in the growth of a brand or an organisation is the delighted customers. It can be rightfully said that the growth of a brand does not depend solely on the quality of the product or service they offer but also on its reputation. It is impossible to stop a rogue customer from speaking against your company. However, it is possible to control the impact of their feedback through an effective reputation management strategy.

Neglecting your organisation’s reputation can…

A good reputation is a must-have for unlimited growth opportunities and ensuring a company's guaranteed long-term future. In today's digital world, most of the audience within the age group of 18-35 years are more inclined towards online reviews than personal suggestions. It takes one negative review from a consumer to shrink the sales, even of a good product.

Role of reputation management specialists

Therefore, shaping public opinion of a brand or an…