Machine learning is the next big thing that will transform the marketing sector as we know it. According to studies, about 30% of companies will be using machine learning in their sales process by the end of 2020.

What interests us is how machine learning can help a company get ahead of competitors by addressing some of marketing’s toughest challenges, like…

7SearchPPC Advertisers

If you are in the market to promote your product or service at an affordable price, you have reached the right place. 7SearchPPC is the industry-leading pay per click (PPC) platform that will help you achieve your goal of acquiring traffic, generating leads, and making conversions.

Any digital marketer…

How Did Covid-19 Affect Marketing?

The coronavirus (COVID-19) global pandemic has issued changes to advertising, marketing, promotional, and media spends, forcing businesses and brands to reassesses their thinking and plans about current and…

With Halloween right around the corner, individuals and businesses alike are gearing up for the festival season. Halloween most certainly marks the beginning of the festive season that concludes with the new year’s eve. It is the time of the year when people spend most on presents and parties. For many…

Marketers like to talk about the benefits of creating a marketing plan for your business. While having a marketing plan is important, how do you use that plan to successfully market your business? The key is to understand how to take each strategy and turn it into a focused…

Tools to boost up your website ranking

Google, which is the most famous and frequently used search engine, provides a broad platform for inbound marketers. Although, if you are unable to make your website visible on the first page of the relevant keyword searches, you might…

Machine learning is the next big thing that will transform the marketing sector as we know it. According to studies, about 30% of companies will be using machine learning in their sales process by the end of 2020.

What interests us is how machine learning can help a company get ahead of…

SEO vs PPC is a debatable topic in existence for more than a decade. Even today, some marketers still take sides in the “SEO vs. PPC” debate. Understandably, there is a passion on both sides of the aisle, but I’d compare it to an argument about the call for “air vs. water.” One may weigh the other in importance depending on the need of the hour, but both are necessary for survival.

Saying SEO is better…