Use these scorecards for further branding and differentiating efforts, like content creation and thought leadership efforts (e.g. podcast appearances, journal interviews). Aside from engagement, the platform also options competitor monitoring tools for Instagram, YouTube, Twitter, and Twitch, with Facebook and TikTok coming soon. Despite its problems and past claims that it’s a dying channel, Twitter is alive and properly. You can either ignore this fact or get with the program and start…