Marketing and sales departments in B2B companies are getting closer every year. That’s because every leading B2B company is adopting a “revenue marketing strategy.” In this new marketing strategy, generating revenue is the end goal of all marketing efforts.

Marketing efforts that don’t empower a firm’s sales or revenue-generating

capabilities don’t matter anymore to these B2B companies. Here’s…

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Marketing campaigns do not always succeed in delivering as per your expectations. Nevertheless, you cannot compromise the company's growth because of some faulty strategies of the in-house CMO. What did go wrong exactly in the marketing strategies? Ask the outsourced chief marketing officer, and you will

get the correct answer.…

The state or IRS may revise your tax return without notice. If they find a problem with your return, you may encounter dangerous behaviours that could eventually lead to financial loss or difficulties. This can be put on the edge of your chair, even by the most

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Revenue marketing is a marketing tactic that specifically focuses on increasing a company’s sales. Of course, generating sales isn’t the only target of professional marketers. Marketing services can help businesses make their brands, products, and services more

popular amongst target customers. But, unless these efforts generate tangible

revenue for the businesses, it’s hard to call any marketing…

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The finance industry is becoming more competitive every year. As new players enter the sector every year, companies are struggling to connect and build long-lasting relationships with their customers. Thankfully, the financial service providers who receive digital marketing services are not

facing these issues. Here’s why.…

Revenue marketing is a holistic, all-inclusive approach to marketing. In this approach, brand leaders break down the barriers between their sales and marketing teams. They align the two to serve one goal: increase revenue. Revenue is the end goal of this relatively

new marketing tactic.

Why is Revenue…

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You can submit your taxes electronically to get a refund ASAP. Refunds are usually submitted electronically within 21 days and are available to taxpayers who request a direct deposit into their bank account instead of a money order.…