On three May 1978, a marketer from DEC , Gary Thuerk, despatched an e mail to many of the ARPANET's American west coast customers, promoting an open house for a brand new mannequin of a DEC pc. Despite the prevailing acceptable use insurance policies, electronic mail advertising quickly expanded and ultimately became generally recognized as "spam." Many frequent internet marketing practices are controversial and, consequently, have been increasingly subject to regulation. Many web users…