For example, Instagram has been rolling out a checkout feature that allows users to make purchases without ever leaving the app. They also offer Instagram Shopping, which provides brands the ability to add tags to posts that link directly to product pages on their site. (See! That website’s already coming in handy.)

But even if you can’t take advantage of social media shopping features or don’t have an eCommerce-capable site, you can easily generate sales through online brand…

Quite simply, the pandemic deepened the digital divide between those businesses active online and those who aren’t. That’s not as delightful a consequence as the uptick in knitted dog sweaters, but just as important to be aware of. But it also means that the concept of SME digitization is more important than ever!

In the not-so-distant future, every business will either need to get online or risk falling behind. Those slow to react and still reliant on more traditional business models…

Digital marketing is not only the most effective marketing method in the digital age, but it is also highly cost-effective compared to traditional techniques. If you can create relevant content with a solid keyword strategy, you don’t need to spend enormous amounts of money on promoting your products. You just need to know how to appear prominently within Google’s search algorithms and maintain audience attention.…

When users on your site become a lead, paying customer, subscriber, or take some other desired action, you’ve achieved a conversion. Digital marketing serves to target your best demographics, drive traffic to your site, keep potential customers engaged with your content and make the purchase process as streamlined as possible, thus positively influencing your conversion rates and your bottom line.

Digital marketing allows you to reach your target audience where they spend the most…

Creating a relationship with customers is a must for small and local businesses to keep them coming back. In a survey conducted by The Keap, local business owners answered that one of their biggest challenges in 2019 was building a lasting relationship with customers and getting former customers to re-engage with their company.

Digital marketing offers a variety of ways that you can interact with your customers and create relationships that keep them coming back. From a live chat bar…

This is an important topic to cover because you’re probably wondering how many links can you make a month for SEO without getting penalized by search engines like Google, Yahoo, or Bing.

So, to help you keep your site safe, you’ll find all of the answers you below need about the speed and quantity of creating monthly backlinks.…

Digital marketing isn’t just for global corporations with a world-renowned online presence; local businesses need digital marketing to grow and thrive, as well. According to a 2018 study, 87 percent of consumers begin the shopping process by researching goods or services online, even if they intend to spend their money locally.

Whether on phones or laptops, these online searches create an ever-widening audience for your products and services. What’s especially great for small…

Creating a relationship with customers is a must for small and local businesses to keep them coming back. In a survey conducted by The Keap, local business owners answered that one of their biggest challenges in 2019 was building a lasting relationship with customers and getting former customers to re-engage with their company.

Digital marketing offers a variety of ways that you can interact with your customers and create relationships that keep them coming back. From a live chat bar…

When users on your site become a lead, paying customer, subscriber, or take some other desired action, you’ve achieved a conversion. Digital marketing serves to target your best demographics, drive traffic to your site, keep potential customers engaged with your content and make the purchase process as streamlined as possible, thus positively influencing your conversion rates and your bottom line.

Digital marketing allows you to reach your target audience where they spend the most…

Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business.

However, appearing online isn’t enough – you need a solid search engine optimization (SEO) and content marketing strategy to drive traffic to your page. For small businesses especially, an excellent digital marketing…

The content your company creates plays an enormous role in boosting your search engine ranking, driving traffic to your site and informing users about your business. Utilizing high-value keywords to attract relevant traffic is only the first step.

Companies need to dive deeper than common popular keywords their audience might search for. By knowing your target audience, what they’re interested in or how they may react to specific content, you’ll be able to shape your content and…

Digital marketing isn’t just for global corporations with a world-renowned online presence; local businesses need digital marketing to grow and thrive, as well.

When users on your site become a lead, paying customer, subscriber, or take some other desired action, you’ve achieved a conversion. Digital marketing serves to target your best demographics, drive traffic to your site, keep potential customers engaged with your content and make the purchase process as streamlined as possible,…

When users on your site become a lead, paying customer, subscriber, or take some other desired action, you’ve achieved a conversion. Digital marketing serves to target your best demographics, drive traffic to your site, keep potential customers engaged with your content and make the purchase process as streamlined as possible, thus positively influencing your conversion rates and your bottom line.

Digital marketing allows you to reach your target audience where they spend the most…

Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business.

However, appearing online isn’t enough – you need a solid search engine optimization (SEO) and content marketing strategy to drive traffic to your page. For small businesses especially, an excellent digital marketing…

Digital marketing isn’t just for global corporations with a world-renowned online presence; local businesses need digital marketing to grow and thrive, as well.

Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business.…

As previously stated, the first place people go when they have a question about your business, products or services is online. Whether they’re seeking information about your store hours or your prices, most people won’t call your shop or ask a friend – they’ll simply look you up on Google or Facebook. So creating an attractive, functional website and maintaining active social media accounts can quickly help people learn the necessary information about your business.

When users on your…

Search engine optimization (SEO) is a fundamental piece of the digital marketing puzzle. SEO begins with the process of making critical website improvements to boost user experience (technical SEO). This fundamental basis of SEO involves ensuring your website is mobile-friendly, loads quickly and is simple to navigate, allowing users to access your high-conversion pages to become paying customers.

However, the most well-known SEO practice involves the use of relevant keywords and…

The content your company creates plays an enormous role in boosting your search engine ranking, driving traffic to your site and informing users about your business. Utilizing high-value keywords to attract relevant traffic is only the first step.

Companies need to dive deeper than common popular keywords their audience might search for. By knowing your target audience, what they’re interested in or how they may react to specific content, you’ll be able to shape your content and…

Digital marketing is not only the most effective marketing method in the digital age, but it is also highly cost-effective compared to traditional techniques. If you can create relevant content with a solid keyword strategy, you don’t need to spend enormous amounts of money on promoting your products. You just need to know how to appear prominently within Google’s search algorithms and maintain audience attention.

In fact, the online world offers a much more level playing field for…

Social Media Marketing

With its inception, social media created a world of ways to promote your business online. By creating a social media account for your business, you are already taking strides to make your company information more accessible to your audience. There are billions of users across several social media platforms, making social media marketing one of the most effective types of digital marketing with the highest conversion rates by far.

A social media presence…