Emergencies are less stressful if we are informed ahead of time. There are lesser efforts taken for preparations. Unfortunately, this is not the case. Crises strike at the most inappropriate times. And if you wait until the emergency happens for planning to begin, you are guaranteed to fail to avoid disaster. As a result, companies should have a crisis communication strategy.

What is crisis communication?…

We have heard frightening tales of houses built on unsteady foundations. A couple smiles for the camera while holding the keys to their new home one minute, then becomes the homeowner of a disaster the next. Thought leadership strategies are no exception. They need a strong foundation that endures changes in the world.

As a thought leader, you must account for and follow the mentioned factors:

• Possess a distinct viewpoint on a trend, industry topic, or problem…

Today, we are witnessing the emergence of a reputation economy. Social media and review sites have opened a larger area for exchanging information, including excellent and unfavourable ratings of products, services, and businesses. All company leaders have an internal and external communications team who manage public, government, and media relations.

Corporate affairs officers relied primarily on conventional media before smartphones, and social media came into existence. It offered…

Are you aware of what people say about your company on the internet? If this is not the case, it is time to start looking into it. Here are some tips on keeping your online reputation under check.

Best practices to follow

Regardless of the communication channel, your reputation management plan depends on the regularity and consistency concepts. The primary message and responsibilities should be agreed upon before the event. Focus on the following aspects to…