What is kawaii aesthetic?
Kawaii is a term to explain the Japanese aesthetic of children’s apparel and style. Although it originated in Japan, Kawaii has long been adopted through the Western globe. The time period “Kawaii” was coined in 2006 by an American trend blogger named Morgane Oriano on her blog, The Many Faces of Kawaii.Oriano defines Kawaii as an adjective, a term which describes Japanese men and women's desire in cute matters, especially in kid's clothing, based upon the aesthetics of Japanese-type apparel…See More
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